Are you Ready for Google Penguin 4.0 Update?
Site owners have realized that the best marketing tool they could ever use is SEO, and that has made them try all manner of tricks to improve their rankings. There are a few of them, however, who use black-hat link schemes to influence the rankings of their sites. Note that search engines usually prohibit such tactics because they give such sites an unfair advantage over the rest that use allowable methods. On their part, search engines have been busy tracking and identifying websites that use prohibited techniques so that those that use allowable methods can get fair rankings. Every once in a while, there are announcements of techniques that search engines use for such purposes, which are now known as updates. What do such update mean for you as a site owner?
A site that uses spammy links will suffer immediate penalties, which is unlike in past instances where the adverse consequences of applying black-hat techniques took some time. On the other hand, if you have been using white-hat techniques to boost your organic rankings, your site will benefit from a promotion, meaning that its visibility will enhance significantly.
The most current updates will be continuous, so it will be hard to use black-hat techniques in the future. A number of site owners may have to use new domains because it could be time-consuming and costly to correct their old ones due to the bad link reputation that they have.
A while ago, you could benefit from correcting the aspects that got your site prohibited but still suffer penalization for month or years later since search engines took long to make the needed changes to your rankings. Site owners who were in such situations found it unfair for them to continue suffering such consequences even after making the changes needed. However, your site will be freed immediately you implement white-hat techniques with the latest updates in place.
The pages that have elements of black-hat techniques are the only ones to be affected by the latest updates but not the entire site. It is a sharp contrast to the past where an entire site could get affected by the unwanted techniques. For someone with a page of two that are spammed, it will be easy to effect the changes needed.
Outdated websites and the use of old optimization tactics will also get you penalized by the recent updates. Mostly, sites run by industrial manufacturers will suffer most. So, you need to use up-to-date optimization tactics and keep updating the content of your website.
With the updates in place, using quality content will enhance your site’s rankings. Content in this sense means text, videos, and images. In addition to making use of those you have ignored in the past, you also need to ensure that site visitors find them relevant for their purposes.
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