Everything About Google Penguin
Google Penguin is basically a codename for update in Google’s algorithm that was announced first on April 24, 2012. This update is focused in decreasing search engine rankings of websites that violated Webmaster Guidelines set by Google by using the now declared black hat SEO techniques which involved in increasing the ranking of the website artificially by manipulating links pointing to the page. Typically, these tactics are described as link schemes.
As what estimated by Google, the Penguin will likely affect 3.1 percent of search queries in English, around 3 percent of queries in languages similar to Chinese, Arabic and German and a bigger percentage of it is highly spammed languages. On the 25th of May 2012, Google has yet again revealed another Penguin update called Penguin 1.1. With regards to this update, it’s about to affect around less than 1/10 of a percent of the English searches.
Guiding principle for the said update was made to penalize the websites that are using manipulative techniques in order to achieve a higher ranking on search results. Pre-Penguin web pages are often using negative link building techniques for them to get high rankings and traffic. As soon as Penguin was introduced, it is meant that content was key and that those with excellent content will be recognized while those with spammy or little content will be penalized and receive no benefits or ranking.
Allegedly, there are some websites that lost their search rankings on Google for making use of specific keywords throughout the Penguin and the Panda rollouts. Specifically, Google has mentioned that doorway pages which are created to attract search engine traffic contradicts the webmaster guidelines.
In January of the same year, the Top Heavy Update or also known as Page Layout Algorithm Update was released, which is targeting websites with either too little content or too many advertisements above the fold.
Around .3 percent of queries were affected on the release on Penguin 3 on October 5, 2012. On May 22, 2013, Penguin 4 or also known as Penguin 2.0 was introduced and affected 2.3 percent of queries while the Penguin 2.1 or Penguin 5 was introduced October 4, 2013 and has affected around 1 percent of queries. According to rumors, Google is planning to release Penguin 3.0 on 18th of October 2014 which was then confirmed by Google’s Pierre Farr that the new update comes without signals added.
As of September 23, 2016, Google announced that Penguin is part of core algorithm. The update will be in real time or simply say, websites are being evaluated in real time and it will decrease or increase in rankings in real time as well.
Don’t dare to use black-hat techniques just for your site to gain rankings or else, serious consequences will follow up.